Domestic Marketing

Domestic Marketing

Developing Strong Markets Here At Home

The MSMC and national soybean checkoff help build demand for your soy by supporting U.S. animal agriculture and promoting meat and poultry exports. We also strive to enhance U.S. soybean oil and protein demand and quality, as well as increase the availability and use of soy bioidiesel, Bioheat® and other soy biobased products.

Animal Ag
As the largest user of U.S. soybean meal, the USB Domestic Marketing program puts a special focus on growing a vibrant animal agriculture sector.  Programs under the animal utilization target area support domestic animal ag, market soybean meal to animal nutritionists, promote U.S. meat and poultry exports and develop data and information important to our number one customer.

For example, USB funded an analysis to demonstrate the economic value of animal agriculture to communities across the United States. That analysis shows that the U.S. animal agriculture industry creates more than 1.8 million jobs and contributes over $3.4 billion to the U.S. economy.

Biodiesel remains a promising market for U.S. soybean oil. A recent checkoff-funded study found that soybean farmers’ efforts to improve the availability and increase the use of the renewable fuel provided a significant return-on-investment. In fact, biodiesel returned $2.7 billion in net returns to U.S. soybean farmers during the last five marketing years. In 2011, biodiesel became America’s first commercially available advanced biofuel, setting it apart from other renewable fuels on the market. USB helped fund the work needed to map the lifecycle of soy biodiesel production and assisted the biodiesel industry with getting this designation, which demonstrates how U.S. soy biodiesel production remains sustainable. Learn more about biodiesel at

Industrial Products
But biodiesel only scratches the surface of the market for the industrial utilization of your soy. The Domestic Marketing program supports programs to develop markets for innovative soy-based products like asphalt coating, carpet backing, lubricants, paints, resins and cleaning products.  A major component of this work surrounds federal procurement of biobased products. For example, through the work of the Domestic Marketing program, Yellowstone National Park has become a huge user and supporter of soy biobased products.

Soybean Oil
Even though industrial products offer a promising future for additional use of U.S. soybean oil, no other use comes close to oil’s utilization in food. Domestic Marketing works closely with the food industry to pave the way for the advent of improved soybean oils, while also investing checkoff dollars toward educating dieticians and food industry representatives about the characteristics and benefits of U.S. soybean oil. Soybean oil remains the most widely used edible oil in the United States. Domestic Marketing also supports the consumption of soy foods with health and nutritional information, as well as product guides that serve as a catalyst to link suppliers with the food industry.

Product Research

The MSMC, along with partners such as the University of Missouri-Columbia, boast one of the top production research programs in the country. See how the MSMC and USB are working to boost your yields.

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Soy Products Guide

Soy offers manufacturers a greener, cleaner and safer way to make everything from candles and couches to fuels and paints. This interactive guide will give you a closer look at the soy-based products available today.

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Our Soy Checkoff