MSMC STRATEGIC PLAN
Explore the strategic efforts put in place by MSMC
Through strategic investments in research, education, and market development, MSMC ensures that Missouri soybeans remain competitive and sustainable for generations to come.
About the Strategic Plan
The MSMC Strategic Plan is designed to drive innovation, sustainability, and profitability for Missouri soybean farmers. Through targeted investments in research, market development, and education, MSMC enhances soybean production, expands local and global demand, and connects consumers to agriculture. By prioritizing biodiesel adoption, transportation improvements, and premium market opportunities, MSMC ensures a strong future for Missouri-grown soybeans.
Featured Materials
Checkout the latest information about the Missouri Soybean Merchandising Council’s strategic plan efforts.
Demand Growth
The Missouri Soybean Merchandising Council is dedicated to expanding opportunities for soybean farmers by driving demand and increasing the value of Missouri-grown soybeans. By fostering market preference, enhancing transportation infrastructure, and supporting commercialization efforts like SOYLEIC, we aim to create sustainable growth and economic benefits for farmers across the state.


Add More Value to the Soybean within the State


Create Preference for Missouri Soybeans in the Market


Build Transportation and Infrastructure Abilities to Move Soybeans and Soy Products


Commercialization of SOYLEIC for Partners and End Users
Innovative Research
Innovation is at the heart of Missouri’s soybean industry. Our commitment to research ensures that farmers have access to cutting-edge agronomic advancements, fundamental scientific insights, and a robust breeding program. By investing in these areas, we seek to improve soybean quality, yield, and sustainability, securing a prosperous future for Missouri soybean growers.


Fund Relevant Agronomic Research for Missouri Soybean Farmers


Invest in Fundamental/Basic Research to Better Understand the Soybean and How to Improve It


Maintain Robust Breeding Program
Proactive Education
Educating and engaging stakeholders is key to strengthening Missouri’s soybean industry. Through transparent communication, leadership development, and strategic consumer outreach, we empower farmers with knowledge and resources while fostering connections that enhance public understanding of the industry’s impact.


Focusing on Engaging and Communicating with Farmers


Maintain Transparent Organization


Cultivate Current and Future Leaders


Make Strategic Investments in Consumer Outreach
Frequently Asked Questions
General Questions
MSMC is a farmer-led organization that utilizes soybean checkoff dollars to fund research, marketing, and education initiatives. Our goal is to create opportunities that drive demand, increase profitability, and advance innovation in the soybean industry.
The soybean checkoff is a national program where soybean farmers contribute a portion of their sales to fund research, market development, and promotional activities. This collective investment allows farmers to gain access to new technologies, expand markets, and improve soybean sustainability.
Why is the Checkoff Beneficial?
- Funds cutting-edge research to improve soybean yields and sustainability
- Expands local and global market opportunities for Missouri soybeans
- Supports biodiesel development and demand
- Enhances consumer education about soy’s role in everyday products
The MSMC Strategic Plan is designed to support Missouri soybean farmers by increasing the value of soybeans, expanding market opportunities, investing in research, and improving transportation infrastructure. It outlines clear goals, strategies, and actions to ensure long-term success for soybean producers in Missouri.
Farmers can provide input through MSMC’s annual surveys, attending regional meetings, engaging with field staff, and participating in board discussions. MSMC encourages farmers to voice their priorities to ensure the strategic plan remains farmer-driven and relevant.
MSMC works to increase demand for Missouri soybeans, fund research that improves yields and sustainability, and provide education and outreach to farmers. The council also supports initiatives to improve transportation, expand biodiesel markets, and create new revenue streams through specialty soybean programs.
Demand Questions
The council is working to expand in-state soybean processing facilities, promote biodiesel adoption, and increase the use of soybean meal in animal feed. By fostering partnerships with industry leaders and exporters, MSMC aims to create new opportunities for Missouri-grown soybeans.
The council is working to expand in-state soybean processing facilities, promote biodiesel adoption, and increase the use of soybean meal in animal feed. By fostering partnerships with industry leaders and exporters, MSMC aims to create new opportunities for Missouri-grown soybeans.
MSMC promotes B20 and higher biodiesel blends as the preferred fuel for diesel engines across the state. The council is developing an economic analysis tool to showcase the benefits of biodiesel and assist partners in decision-making.
Research Questions
MSMC funds a variety of research projects aimed at enhancing soybean production and marketability. Specific projects include:
- Delta Center Soybean Breeding Program: Developing and licensing high-yielding Group IV soybean varieties.
- North Missouri Soybean Breeding Program: Creating commercially competitive conventional and herbicide-resistant soybean varieties.
- Soy Excellence Center Program: Supporting workforce training and capacity building to diversify demand for U.S. soy exports.
- Promoting Exports to Mexico and Latin America: Enhancing the export of U.S. soybean meal and soybeans to these regions by increasing product availability and logistical awareness.
MSMC collaborates with the University of Missouri and other research partners to conduct trials, develop new soybean varieties, and improve disease and pest resistance. The council also ensures farmer-driven research priorities are addressed.
SOYLEIC is a non-GMO, high-oleic soybean variety that provides a healthier oil option while maintaining strong yield potential. MSMC is expanding its production by educating farmers and end-users and working with partners to increase its commercialization.
Research Questions
The Center for Soy Innovation is a facility dedicated to showcasing and advancing Missouri’s soybean industry. It serves as a hub for research, education, and business development. The center offers tours and interactive exhibits to educate consumers about soybeans’ role in agriculture and everyday products, fostering a stronger connection between consumers and the agricultural community.
MSMC partners with organizations like Mizzou Athletics, the Missouri State Fair, and national soy food programs to educate consumers on the benefits of soy in food, fuel, and other everyday products.
The council actively engages with Missouri FFA and 4-H programs, offers leadership development opportunities, and explores ways to involve college students in the soybean industry.
Commitment to the Farmer
Read more about the commitment that Missouri Soybeans continues to make to the farmers.