The Missouri Soybean Association prioritizes farmer outreach through increased support of grassroots efforts in its recently updated strategic plan.
Powered by its farmer-leaders and members, the Missouri Soybean Association (MSA) is getting back to its roots through its recently updated strategic plan. Recognizing that grassroots advocacy is the foundation of MSA’s success and that lasting change in agricultural policy begins with the voices of farmers, the board of directors has brought farmer boots on the ground back to the forefront within its new strategic planning process.
“By emphasizing grassroots efforts, MSA ensures its work is guided by those directly impacted by decisions at the state and federal levels,” says Baylee Asbury, director of outreach and education at Missouri Soybeans. “This strategic focus is about empowering members and amplifying their voices to protect and advance Missouri agriculture.”
Currently, MSA’s grassroots work includes ongoing engagement through district meetings, policy roundtables and outreach efforts that keep members informed and connected. The Missouri Grassroots Fellowship (MGF) program, formerly known as the Iowa-Missouri Grassroots Fellowship, is a key component, offering young leaders an opportunity to learn advocacy skills, build networks and contribute meaningfully to MSA’s mission. Additionally, MSA collaborates with other ag organizations and leverages digital platforms to maintain a constant flow of communication with its base.
“Looking forward, the board would like to expand training and mentorship opportunities, increase the frequency of in-person engagement events and invest in digital tools to better mobilize members around key legislative issues,” Asbury says.
This effort is portrayed throughout three strategic goals: retaining MGF participants, increasing MSA memberships and expanding advocacy opportunities.
“MSA is proud of its grassroots foundation and remains committed to growing a community where every member feels heard, valued and equipped to lead,” Asbury explains.
Retaining MGF Participants
The Missouri Grassroots Fellowship is a collaborative, one-year experience for young soybean farmers who desire to learn more about the soybean industry.
“Several past MGF participants have returned to serve the association in meaningful ways,” Asbury says. 
For example, Ryan Wilson and Nathan White (MGF 21-22) have both stepped up to serve on Missouri Soybeans’ boards. Some have taken on leadership roles within county boards, participated in state-level advocacy days and even served as spokespeople for MSA campaigns.
Additionally, Sarah Kliethermes and Andrea Kientzy (MGF 21-22), along with Rhonda Oesch (MGF 22-23) have elevated their experience by participating in the American Soybean Association’s Corteva Young Leaders Program, representing Missouri at the national level. Matt Moreland (MGF 22-23) also represented Missouri in the American Farm Bureau’s Partners in Advocacy Leadership (PAL) program.
“Their continued involvement demonstrates the lasting impact of the program and the value of investing in young leaders,” Asbury explains.
Beyond the fellowship, participants can engage in the policy resolutions process, attend MSA-sponsored events, contribute to publications or take part in legislative visits. Alumni also serve as mentors to new fellows and aid in recruitment, helping to build a strong and sustained grassroots network. MSA has plans to increase these efforts in the future.
Increasing MSA Memberships
“A larger, more diverse membership strengthens MSA’s political influence and ensures a broader representation of farmer interests,” Asbury says. “More members mean a louder voice in Jefferson City and Washington, D.C., and increased capacity to support initiatives that benefit all soybean producers.”
Many goals outlined in MSA’s new strategic plan rely on Missouri soybean farmers’ voices being heard. Growers are boots on the ground throughout the state, and the board has plans to increase this impactful reach.
“Increasing membership is a strategic goal,” Asbury says. “The board is exploring targeted outreach campaigns and partnerships with ag retailers, along with other methods to expand membership throughout the state.”
Expanding Advocacy Opportunities
At the forefront of increased membership are efforts to expand advocacy opportunities for those members.
“Members can currently participate in legislative action days, meet with lawmakers, submit public comments on proposed regulations and stay informed through policy updates,” Asbury explains. “MSA also provides advocacy and communication tools to help members share their stories with decision-makers.”
Future plans include more localized action centers for quick engagement and deeper integration of member feedback into policy positions. MSA is also working to create more real-time advocacy alerts and build stronger coalitions with other commodity groups for broader impact.
To learn more about MSA and its new strategic plan, visit mosoy.org.
