Located 2 miles north of Harrisonville, Missouri, soybean farmer and small-business owner Matt Moreland is tirelessly dedicated to agritourism. His advocacy has transformed what began as a 3-acre pumpkin patch into an engaging learning opportunity for all ages.

With the leaves of the plants rustling around them, farmers often spend countless hours scouting beans and experiencing a unique sense of tranquility as they are lost between the endless rows of soybeans. However, for Brian and Jodi Pomerenke, the sales professionals turned farmers spend their weekends between the rows of urban farmers market stands instead.