The Missouri Soybean Merchandising Council (MSMC) is proud to unveil its new video campaign, “The American Dream: Your Dream, Our Team.”The campaign highlights the teamwork and dedication that fuel Missouri’s soybean farmers. Now available on all social platforms, the video celebrates the essential partnerships that make farming possible—from family members to agronomists, seed dealers, researchers, and beyond.
“The Missouri soybean checkoff is not only here to support the soybean farmer but to also be a key player on their team,” said Mark Lehenbauer, MSMC chair. “We are here to support the farmers and invest in innovation and opportunities; the checkoff ensures they have access to the tools and resources they need to thrive.”
The campaign emphasizes the shared dream of all farmers: to grow something lasting and meaningful. Whether it’s a family farm passed down for generations or a first-generation operation, success requires a team effort. MSMC works alongside many others to strengthen the soy value chain and ensure the prosperity of Missouri agriculture.
To watch the video and learn more about the American Dream campaign, visit mosoy.org or follow Missouri Soybeans on social media.