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Missouri Soybeans Invests in New Approach to Connect with Consumers

State fair presence and new website will help consumers learn more about agriculture.

(JEFFERSON CITY, Mo.) – Missouri Soybeans is investing in the shared values of farmers and consumers and providing producers with more tools to tell their stories to people who may be unfamiliar with agricultural practices. This August, the organization is set to attend the Missouri State Fair and launch a new website to connect with consumers.

Representatives from Missouri Soybeans will be attending the Missouri State Fair on August 11-21 to start conversations with consumers about the sustainable, safe and affordable food supply provided by Missouri farmers.

“Many consumers want to know more about farming, and we want them to feel well-educated about our practices,” said Matt Wright, Missouri Soybean Association president. “The Missouri State Fair is a great place for consumers to ask questions face to face. It is also a tremendous opportunity for us to share more about how much we care not only about the products we produce, but also about the land on which we grow them.”

Missouri Soybeans recently launched a new website to supplement the Missouri State Fair conversations and other events throughout the state, providing a year-round, inside look at what it takes to run a productive and sustainable farm.

“The new website will serve as a go-to resource for consumers looking for more information about soybean farming, specifically, but also has general information about what farmers do day in and day out to provide food products to their communities,” said Aaron Porter, Missouri Soybean Merchandising Council chairman. “With consumers in mind, the new website includes an “About Soybeans” section designed specifically to provide more detail about how soybeans are used in a multitude of ways.”

The new website allows consumers to find information about the uses of soybeans as food, feed, fuel and fiber, as well as the day in the life of a soybean farmer and an overview of environmental practices implemented on Missouri soybean farms. It profiles Missouri soybean farmers and includes recipes made with soybeans or other soy ingredients. The website also includes information about the personal and financial investments required to farm each year and promotes a chance to win a Big Green Egg during the first month of the site’s launch.

To learn more about Missouri agriculture and Missouri Soybeans’ efforts to connect with consumers, stop by the Missouri Soybeans booth in the MO-AG Theatre at the Missouri State Fair on August 11-21 or visit,


Missouri Soybean Association

The Missouri Soybean Association is a statewide membership organization working to increase the profitability of Missouri soybean farmers through advocacy and education efforts across the state. To learn more, explore

Press Contacts:

Samantha Turner