U.S. Poultry Development Program for Philippine Foodservice Sector
Marketing program to promote U.S. poultry products in the Philippines
About this research project
MoSoy Investment = $50,000
This is a trade development and foodservice marketing program to promote U.S. poultry products in the Philippines targeting Chefs, foodservice operators, culinary schools, and students, and the top five retail chains in the country. It is the 4th largest market for US poultry and growing. This is the third year for this project.
Meet the Researchers
Shelby Watson
USAPEEC