Whole Soy Food Acceptability and Market Viability Study

This project seeks to evaluate consumer acceptability and the viability of an expanded regional, domestic market for food-grade soybeans. This project comes at critical time; with an expanding plant-based marketplace and unique, regional market opportunities. Recent trade wars brought home the importance of expanding our domestic market. This study will increase our understanding of potential acceptability and demand for high quality, regional, whole-food, soy products.