Consumer Education
Telling the real story of Missouri Ag
There are a lot of misconceptions about what goes into the production of the food, feed, fuel and fiber that we all depend on. The MSMC and National Soybean Chekcoff offer a number of educational tools and programs to give our end customers a better look at what it is we do.
Youth Education
In order to entertain while we educate our youth about soybeans and soy biodiesel, the MSMC has developed Captain Soybean and Biodiesel Buddy coloring books. These fun and informative books offer pages and pages of interactive coloring fun. To order your own copy go to the contact us page and put “Coloring Books” in the subject line.
CommonGround™
CommonGround™, a partnership between the United Soybean Board (USB) and the National Corn Growers Association (NCGA), is a national program aimed at creating a unified voice for modern agriculture.
Every day consumers are inundated with conflicting messages about American agriculture. CommonGround is an effort to tell the true story– that thanks to modern American farmers, U.S. families enjoy the safest, healthiest and most affordable food choices in the world.
Coming Soon to Missouri
Missouri will be part of the next six states to implement the CommonGround program bringing the total participating states to eleven. Missouri is currently in the recruitment process to find Missouri farm women who want to volunteer to be a part of this grassroots program. Volunteers will share their personal stories and demonstrate the similarities of real farm families and the consumers who benefit from what farmers grow – to show there is, in fact, CommonGround.
Interested in learning more about the CommonGround program? Visit www.findourcommonground.com to register and receive the program newsletter.


