Missouri Soybean hires new communications coordinators to increase outreach efforts
Missouri Soybean is eager to announce the recent expansion of their staff with two new communications coordinators, Madelyn Warren and Ryan Siegel. In these newly designed roles, the communications coordinators will assist Missouri Soybean in developing communications strategies to enhance the soybean narrative.
“Madelyn and Ryan will help Missouri Soybean build out a communications department, working to deliver key messages to our soybean stakeholders,” said Gary Wheeler, Missouri Soybean CEO. “We need a team of expert staff sharing our mission and vision every day, amplifying our communications efforts and diligently spreading the soybean message to the entire soybean value chain. We are excited to have them onboard and can’t wait for you to see the great communications pieces coming out of Missouri Soybean in the months to come.”
Madelyn and Ryan both have deep and varied work experience in the agricultural industry, bringing a unique skill set to Missouri Soybean.
Madelyn is originally from Dawn, Missouri where she grew up on her family’s livestock and row crop operation. She is a graduate of the University of Missouri-Columbia where she majored in agricultural education, communications and leadership. During her time in college, she had the opportunity to intern with the Missouri Department of Agriculture in the Agribusiness Development division where she continued to grow her passion for serving farmers and rural communities.
“There is room at the table for all facets of agriculture,” said Madelyn. “I want to help Missouri Soybean position their seat at the table by effectively sharing the stories of our soybean growers.”
Raised in Otterville, Missouri, Ryan also grew up in production agriculture. Ryan earned his bachelor’s degree in agricultural education, communications and leadership from the University of Missouri-Columbia. During his time on campus, Ryan worked in education, project management and marketing for several agricultural organizations.
“It is important that we inform others about agriculture in a way that engages both the farmer and consumer, bridging the gap and creating conversation,” said Ryan. “I am eager to invest my skills, knowledge and passion into representing Missouri Soybean and its farmers.”
Missouri Soybean’s communications program provides coordinated, consistent messaging for the soybean industry and helps defend against misinformation that would otherwise hamper consumer acceptance and growth. Madelyn and Ryan will assist director of communications, Samantha Turner, in communicating with staff, members, media and the public to positively influence the perception of the modern feed, food and fuel systems.