Luce to Lead Missouri Soybean Farmers’ Research Program

LuceGreg_2015Missouri Soybeans’ research programs have a new leader, as the Missouri Soybean Association has brought longtime seedsman Greg Luce on as director of research. In his new role, Luce will lead operations at the Association’s research farm. He will also oversee the soybean research program, including statewide and international research partnerships, for the Missouri Soybean Merchandising Council.

“Missouri soybean farmers are looking for answers to many questions and solid research is the foundation of success in agriculture. Our goal is to provide growers with information through innovative research,” Luce said. “I’ve had the privilege of working with growers across Missouri for many years, and I look forward to continuing to serve them through the Missouri Soybean Association and Merchandising Council. Missouri’s soybean farmers have great opportunities ahead through their investment in research.”

In his role as research director, Luce will serve as the superintendent of the Missouri Soybean Association’s Bay Farm Research Facility. The 300-acre farm, located in Boone County just east of Columbia, is home to soybean breeding plots and yield tests, as well as state-of-the-art laboratory space for analysis of soybeans’ nutritional value, oil and meal content.

Luce will also work closely with research partners at the University of Missouri, other institutions and across industry to ensure Missouri soybean farmers have access to the newest technology and soybean varieties, as well as the latest in on-farm management practices.

“We take our responsibility to serve our soybean farmers very seriously and continue to build the team that serves our growers,” said Gary Wheeler, executive director and CEO for the Missouri Soybean Association and Merchandising Council. “Greg’s combination of personal and professional experience makes him a great asset to Missouri agriculture and the farmers will benefit from his expertise having him as their advocate.”

Luce comes to Missouri Soybean following a more than 30-year career with DuPont Pioneer. During that time, he served growers as a field agronomist, agronomy research manager, technical product manager and area manager. He holds a master of science degree in agronomy from the University of Missouri.

To learn more about the Bay Farm Research Facility and the Missouri Soybean Merchandising Council’s research program, visit or contact Luce a

The Missouri Soybean Merchandising Council is a statewide, farmer-led organization working to improve opportunities for Missouri soybean farmers though a combination of research, outreach, education and market development efforts supported by the soy checkoff. The Missouri Soybean Association is a statewide membership organization designed to increase the profitability of Missouri soybean farmers through policy, advocacy and education efforts across the state.